overview: Redback Internship - The leading skill development company in Vellore provides best in Internship & real time projects in Vellore for students pursuing B.E, B.Tech, M.E, will be provided on each and every module by our highly skilled project development team with faculties having more than 10 years of experience in IT industry & project development. Redback Internship project development team will help you with designing, developing and deploying/executing your Live projects.

Lessons: 26 Lessons Duration: 04 Months Language: English
Seats: 100 Seats (47 Rsvd) Session: 2019-2020 Department: Computer Science

Course Description & Detail

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types.


  • Basic Knowledge of Webserver
  • Basic Knowledge of Social Media
Modules Topics
Module:1 Introduction to Digital Marketing
Module:2 Digital vs. Real Marketing
Module:3 Digital Marketing Channels
Module:4 Creating initial digital marketing plan
Module:5 Content management
Module:6 SWOT analysis
Module:7 Target group analysis
Module:8 Web design
Module:9 Optimization of Web sites
Module:10 MS Expression Web
Module:11 SEO Optimization
Module:12 Writing the SEO content
Module:13 Google AdWords- creating accounts
Module:14 Introduction to CRM
Module:15 CRM platform
Module:16 CRM models
Module:17 Introduction to Web analytics
Module:18 Creating a Facebook page
Module:19 Visual identity of a Facebook page
Module:20 Business opportunities and Instagram options
Module:21 Business tools on LinkedIn
Module:22 Creating business accounts on YouTube
Module:23 Facebook Ads
Module:24 E-mail marketing
Module:25 Digital Marketing Budgeting
Module:26 Recapitulation

Learning Outcomes

  • Over 37 lectures and 55.5 hours of content!
  • Testing Training Included.
  • Learn Software Testing and Automation basics.
  • Practical assignments at the end of every session.
  • learning experience with live project work and examples.
  • Information packed practical training starting from basics
  • Advanced testing techniques.
Days Timing
Monday 08:30 am - 09:30 am
Tuesday 10:30 am - 04:30 pm
Wednesday 09:30 am - 01:30 pm
Thursday 08:30 am - 09:30 am
Friday 08:45 am - 12:30 pm
Saturday 09:30 am - 11:30 am
Sunday 07:45 am - 09:00 am